When Plum opened its first store in 2004, it brought a whole new shopping experience to Beirut. Plum's unique way of mixing luxury brands with hot new designers and its unusual window displays set a new fashion standard across the region. Within months, the store had become a favorite shopping destination for hip, avant-garde women and was recognized internationally for its unique style and presentation.

Located in a discreet setting among the art galleries and independent design boutiques of Saifi Village, the first Plum store continues to bring shoppers a hand-picked assortment of fashion favorites, including the latest denim, dresses and separates from the fashion world's cutting edge.
Since then, Plum has grown into a fully-fledged concept store, expanding to a 700 sq m space on Park Avenue in Beirut's downtown district. This flagship store, opened in October 2007, represents an evolution of the Plum concept. Spread across two floors, the store houses some of the biggest names in fashion in a bright, industrial-style space.
On the ground floor, established brands like Lanvin and Alaia have dedicated boutiques, complete with custom made furniture brought from Paris. Nina Ricci, Derek lam, Philip Lim, and Givenchy also have their own boutiques within the store. Accessories by top designers, including shoes and handbags by Louboutin, Pierre Hardy, Thomas Wylde and Devi Kroel are also here, in specially customized corners.
A wall of glass displays a collection of luxury cosmetics and perfumes, many of which are exclusive to Plum. These include brands like Joelle Ciocco, Fekkai, by Terry, Sjal, Rodial,Uslu Airlines, and Model & Co.

Plum also brings to Beirut some of the best new music on the international scene. Our music counter has i-Pods available for you to discover hot new sounds in neo-rock, electro alternative music and more. There is also a handpicked selection of books on design, architecture, and, of course, fashion. While you're browsing, you can sip a fresh fruit or vegetable cocktail from our organic juice bar.
 
As you descend a steel stairway, you enter the Design Lab; a floor for emerging talents from the fashion circuits of Europe, Japan and the U.S. A white faceted ceiling and minimalist design highlight the shocks of color from creative displays of t-shirts, denim and ballerina flats. Labels including Tsumori Chisato, Charles Anastase, Sacai, Rodnik, Golden Goose, Toga, and David Szeto are all here, as well as limited edition sneakers and bags.

The team at Plum is passionate about what they do working to stay innovative and one step ahead of the trends. Always unique, always a surprise, the Plum experience is not just about shopping, it's about being inspired.